Make Hay

Make hay while the sun shines... DVD is a "Premium" product right now. Like any new technology, it has a higher perceived value than it's predecessor (Tape). As long as DVD maintains this "Premium" quality, you will be able to sell it for a premium to tape. While many manufactures are hailing the imminent demise of VHS, this is not necessarily good for you. If and when DVD replaces tape completely, DVD will become a commodity and not a premium. Competition between Videographers will force the price of DVD to the point that it will become far less profitable for you.

How long will it last? - We believe that DVD will remain a premium product for the next 12 months. Those who are making hay now are reaping the rewards. While many Videographers are waiting for their customers to request DVD and missing out on the gold rush, others are creating the demand by SELLING DVD and it's value. For those who are waiting for the demand to peak, the profits may be gone when the orders start coming in.

Don't race to the Bottom. - As in every industry, there will be those who use this new technology as a giveaway to entice customers to do business with them. This is always bad business. Every product you sell should have a profit component in it. If someone in your market is racing to the bottom with DVD, don't follow them. You'll still be in business next year. Remember, it's the bottom for a reason!